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Scotland’s ‘Year of Homecoming 2014′ Promotional Campaign
Loch Torridon, West Highlands, Scotland Guest Article by Kenneth Wardrop Long established destinations, like other mature global brands, face the constant challenge of maintaining market positioning...
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UNESCO’s Creative Cities Network |Part 1| Edinburgh City of Literature
We would like to introduce this first article in a new series of articles about UNESCO’s Creative Cities Network to appear here on the Place Management and Branding blog. The Network aims at...
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UNESCO’s Creative Cities Network |Part 2| Glasgow City of Music
Last week we introduced this first article in a new series of articles about UNESCO’s Creative Cities Network to appear here on the Place Management and Branding blog. We began with the first part of...
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Consumer Brand Loyalty for Destinations
by Kenneth Wardrop Recent Harvard Business Review research in to consumer loyalty to brands identified two key research findings: firstly that delighting customers does not build loyalty, however...
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Scotland’s Tartan Day: Celebrating National Identity
by Kenneth Wardrop I am writing this on Good Friday (6 April 2012) which is also Scotland’s Tartan Day http://www.tartandayscotland.com/home/home.asp. It has led me to reflect on which other nation...
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The New Scottisch Cities Alliance: Effective Collaboration for Prosperity and...
Map of Scotland - showing the 7 main cities by Kenneth Wardrop There has been increasing debate in Scotland over the past couple of years about the need for the country to develop an effective urban...
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